Sell a home in Alicante in 2025 It requires more than “setting a price and waiting.”. The market is more competitive, buyers arrive better informed and the final price depends on multiple variables that go far beyond size and location. To sell successfully, the owner must know what it is the real value of your apartment in Alicante, not the emotional price nor the one you “believe” it is worth, but what the buyer is really willing to pay in the current market context.
In Mayrasa, where we deal daily with owners on the Costa Blanca, We see that one of the main reasons why a home stagnates on real estate portals is the lack of a professional price calculation. A well-valued property sells sooner, attract more buyers and avoid endless negotiations. This blog guides you step by step on how to correctly calculate that real value in 2025.
What does “real value” really mean in 2025?
The real value of a home is not the price that the owner wants, nor the one who paid in his day, nor the one that the neighbors “say” is worth. The actual value is based on objective criteria that reflect:
• The current market situation in Alicante
• Real demand by type of housing
• The physical condition of the property
• Competitiveness compared to similar apartments
• The exact location, not just the neighborhood
• The profile of the buyer looking for that area
In 2025, This calculation becomes even more important because the buyer is more demanding, looks at real data and constantly compares.
First step: analyze the real market of Alicante
Before setting a price, you need to know what scenario you are moving into. Alicante does not have a single market: each area works differently.
The most searched areas in 2025 son:
• Traditional center
• San Juan Beach
• Cape Huertas
• Ensanche Provincial Council
• Albufereta
• Gran Via
• Miriam Blasco
But even within the same neighborhood, two streets can have completely different values. That's why, valuation should be based on micro data, no macro. Many owners stop taking advantage of opportunities because they are guided solely by online ads., without taking into account that the advertisements show starting prices, but not actual sales prices.
If you want, We manage this analysis entirely from Mayrasa's professional valuation service, using real sales databases and accurate comparisons.
Second step: real comparison with similar homes (comparative method)
The most reliable method to calculate the real value of a flat is still the comparative method, but it only works when applied correctly. For this, you need to compare your apartment with others that:
• Are in the exact same area
• Have a similar surface
• Have a comparable age
• Have similar qualities
• Are in a similar state (renovated or)
• Have been recently sold, not years ago
• Are equivalent in orientation, plant and luminosity
Comparing your apartment with one on the next street can be a mistake if the other street has better access, less noise or more nearby public services.
This method is one of those that we apply in Mayrasa's real estate consultancy to obtain a realistic price that does not scare away buyers or reduce your sales margin.
Third step: calculate the value based on the real state of the property
One of the owner's biggest mistakes is believing that an “aesthetic” renovation automatically increases the price.. It's not always like that.
To calculate the real value you must evaluate:
• Facility status (electricity, fountain, carpentry)
• Real soil qualities, bathrooms and kitchen
• Condition of walls and insulation
• Quality of windows and energy efficiency
• Noise level and orientation
• Need or not for immediate investment by the buyer
An apartment that looks renovated but has old facilities will quickly lose value in a negotiation.
Fourth step: analyze the plant, orientation and location within the building
Three identical homes in size and area can have very different prices for something that many homeowners overlook.: its location within the building.
• A second without an elevator is worth less, although it is renovated.
• A top floor with poor orientation can be colder or hotter.
• A first at street level in a noisy area loses value.
• An apartment with clear views or south orientation can increase its price.
Alicante, for its climate, rewards apartments facing south or east. This detail can add between a 5 % and a 12 % value depending on the area.
Fifth step: consider extras that do increase the price 2025
There are additional features that today have a lot of weight in the purchasing decision.:
• Large balcony or terrace
• Own garage or possibility of parking
• Community pool
• Green areas
• Elevator
• Storage room
• Adapted accessibility
• Energy certificate A, B o C
These characteristics differentiate your apartment from the rest and place it in the upper range of the market..
Sixth step: know the psychological price of the buyer
Calculating the real value also involves understanding how the buyer thinks. In 2025, most search:
• Apartment ready to move into
• Good energy efficiency
• Community with few expenses
• Modern or updated building
• Safe area with services on foot
If your apartment meets these characteristics, automatically revalues. If you don't gather them, you have to adjust the price or prepare a plan to defend the value.
Seventh step: avoid the most common mistake: initial surcharge
The most common strategy among owners is to set a high price “to lower it later.”. In 2025, This strategy is a guaranteed failure.:
• Buyers detect markups instantly
• The advertisement stagnates on portals
• The floor burns
• The owner ends up lowering more than necessary
• The ideal sales window is lost (first six weeks)
An apartment that comes out with a well-calculated professional price receives more visits and better offers from the beginning.
If you need a realistic and competitive price, You can request it from the section home appraisal in Mayrasa.
Eighth step: use professional appraisal (not to be confused with commercial valuation)
A professional real estate appraisal:
• Analyze real market data
• Apply official methods
• Considers micro-local factors
• Provide a document valid for banks
• Gives precision and credibility to the price
The commercial valuation, instead, serves to guide the starting price of a home for sale. At Mayrasa we use both approaches depending on the necessary strategy..
Conclusion
Calculate the real value of your apartment in Alicante before selling in 2025 it's not a matter of intuition, It is a technical process that combines real data, market analysis, property status, specific characteristics and the real profile of the buyer. A professional price guarantees you more visits, better offers and faster and more stable sales.
If you want a precise and strategic valuation, You can contact our team from Mayrasa real estate services.
